Hammerbrooklyn Digital Campus: Campus of the Future is Being Built in Hamburg

The new campus of the future is being developed in Hamburg’s Hammerbrook district

The Hammerbrooklyn.DigitalCampus is being developed into a pioneer in the field of digital transformation and innovation on former wholesale market areas between Hamburg’s main railroad station and the HafenCity harbor district. Starting from the beginning of 2019, corporations, startups and creative minds will network here to collaborate and conduct research. Together they will aim at taking an active role in shaping the profound impact of the digital transformation on society and the economy, and at making productive use of it. Drees & Sommer is advising on the project in relation to digitization and is providing support with project control.

In an innovative working environment at Hammerbrooklyn.DigitalCampus, users will share ideas on business, urban development, mobility, working, living, trade and Industry 4.0 and bring the city of the future to life. The focus is mainly on model projects relating to smart city and smart mobility. Likewise, topics such as virtual and augmented reality, changes in value chains due to blockchain technology or 3-D printing will also be discussed and driven forward. ‘Through the Hammerbrooklyn.DigitalCampus, we wish to create a place where stakeholders from business, science and society can work together and learn from each other, in a collaborative, interdisciplinary and experimental spirit. By doing so, we are promoting the development of digital innovations with social relevance’, explained Mathias Müller-Using. In addition to Dr. Torsten-Jörn Klein and Johannes Lichtenthaler, he is one of the founding partners of the Hammerbrooklyn.DigitalCampus.

Digital Becomes Real: Digital Pavilion Planned As Customized Smart Building

The campus will provide two buildings with a total floor space of approximately 10,400 square meters. By 2027 the Campus of Solutions will add a further 40,000 square meters. The partner for realization of the future-oriented campus is Art-Invest Real Estate, a major German project developer with an innovative outlook. As a founding partner, Art-Invest performs the planning, project development and arranges the substantial investments for creation of the Hammerbrooklyn.DigitalCampus. The first users of the campus have already been confirmed: Hamburger Hochbahn, Volkswagen, Deutsche Bahn, Siemens and Hamburg’s academic community. The center of the site is the Digital Pavilion. In line with the digital nature of the campus, it is planned as a customized smart building.

A carefully thought out digitization strategy gives rise to benefits both for users and for the operator. ‘It is only when digital technologies are used in the right way in buildings that we get an improvement in functions and processes, and consequently greater user friendliness. We check beforehand exactly which digitization components are to be used and whether they harmonize interactively. For this purpose, we have intensively examined the requirements for digitization and established a number of digitization components, working together with the future users of the pavilion and the project company’, explained Klaus Dederichs, head of ICT at Drees & Sommer. Digitization supports the communication between future citizens and provides benefits. By integrating artificial intelligence, the ‘brain’, in conjunction with tracking sensors, for example, the pavilion requires only as much energy as is necessary for the number of people present in the building.

From Milan to Hamburg: EXPO 2015 pavilion gets new home

The former US American Pavilion at the World EXPO in 2015 will become the new Digital Pavilion on Hamburg's Stadtdeich. In the first phase of the project, major structural parts were transported from the Italian city of Milan to Germany. The steel frame and the wooden prefabricated floor slabs of the original pavilion will be processed with additions and will be assembled on the base floor that will be added in Hamburg. The challenge, both technically and aesthetically, is to integrate the character of the existing building into the specifications of a modern office building and event venue. The Digital Pavilion offers innovative workplaces, teaching and event rooms, showrooms and retail areas as well as space for ateliers and catering. The Solution Building, a second building in wood pile design, will offer meeting rooms, co-working, a café, engineering and storage areas as well as rental areas for permanent tenants and a roof garden. In this way the campus will develop into an environment in which people feel at ease and can work together creatively.